This is really a smart and a hard hitting print advertisement campaign launched by Biss Magazine, Munich’s social issues street magazine, which is sold by homeless or once-homeless people. A major part of the profit goes to those homeless people who sell this magazine. The campaign was created by Scholz & Friends, Berlin, Germany.
But homelessness is not just in Germany as we all know. In fact it's a issue right here in Moncton as well. Which leads me to... the Homeless Hotel.
This year Razor is a Gold sponsor and worked up new creative for this very worthwhile event. Essentially, teams of 5 check into the "Homeless Hotel" for a night and learn more about what it is like to be homeless. It's a very serious cause... but a very fun event. Participants bring a tent and camp out for the night along the river front. While there, participants are entertained by live music, have a chance to win great prizes, learn more about the cause... all while raising funds.
If anyone is interested in the event, please go to HomelessHotel.com for more information and to register a team. Hope to see you all there.
Here's a promo piece we created for the event. (Click on it to see a larger view)
