August 03, 2014
This is such a cool concept. We see its potential executed today as animated GIF's, but with the way technology is quickly headed with electronic paper and apps like Flixel and Cinemagraph Pro, I can see this type of thing on movie theatre walls everywhere in our very near future.
July 23, 2014
"When rules are broken, we are the enforcement.
When hearts are broken, we are the reinforcement."Besides the product placement that's awkwardly crowbarred in at the end... this is a pretty awesome spot for dads. Perfectly conceived, cast, shot, written and executed. And so smart taking ownership of "dadhood" as a strategy.
July 20, 2014
July 18, 2014
July 02, 2014
Using "Like A Girl" as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence.
Always brand has launched a campaign designed to help make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
Director Lauren Greenfield said this: "In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand. When the words 'like a girl' are used to mean something bad, it is profoundly disempowering... I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation."
I love it! Check it out...
On a related note, Adam and Jamie have already dealt with the throwing myth which I could already attest to first hand as my daughter (as one of the only girls) was consistently one of the best players (and throwers) on her little league baseball teams before she switched to girls softball where she continues to excel.
Here's to Girl Power!