I'm struggling with this one. Although it's certainly iconic, I have a hard time considering the CN Tower a "brand"... but I suppose you could make the argument depending on the criteria.
9. Via Rail
8. Petro Canada
7. Montreal Canadiens
6. Toronto Maple Leafs
5. Air Canada
4. CBC
3. Tim Hortons
2. Canadian Tire
and the winner is...
1. Canada Post
A pretty good list that I mostly would agree with. I'm sure you could have some good discussions over the order of the top five, but all in all, I think they got it right. I also think it's so awesome that two of the top brands are hockey teams! Truly Canadian!
Years after we all stopped using them to play games on our Vic 20's and even music in our Walkmans (or is that Walkmen?) someone has finally found a creative use of the good ol' cassette tape.
Rich Gould is a Creative Director and founding partner of Razor Creative, a Moncton based advertising, marketing, branding and design shop, serving world-class clients in New Brunswick, Canada, and around the world. besides that, he's a blogger, off-beat drummer, illustrator, hockey coach and Superdad.