September 04, 2013

The future of confectionery has arrived.

It all started with Android version 1.5 and Google's first codename: Cupcake. It then moved on to Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean. Now they have moved into branded sweetness with it's latest codename: "KITKAT"

The folks at NestlĂ© were quick to capitalize on this. Watch as KITKAT's "Chief Breaks Officer" tells us why KITKAT 4.4 is the future of confectionery (with apologies I'm sure to Jonathan Ive).

Great copywriting.