Ever wondered what your reaction would be the first time someone from another culture presented you with a staple of their diet (please... try the monkey testicles... they are delicacy in our country)? Well, the savvy marketing minds at Crispin Porter + Bogusky have done that in reverse. Much like hamburger missionaries, they have traveled to the most remote parts of the world to evangelize these so called "virgins" capturing the whole experience documentary style.
Love it or hate it, this is something people will be talking about. Not only is this a neat viral marketing campaign, and a very interesting study of humanity, it's also a great way for CP+B staff to get some cool traveling under their belts.
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.
