For the packaging designer in me, this is not so cool. For the parent in me that struggles for hours on Christmas morning or on birthdays when overexcited kids are waiting to try out their new toys... this is brilliant. Oh yeah, and it's "green" too.
Frustration Free Packaging!
Here's the lowdown from Amazon's website:
"The Frustration-Free Package (on the left) is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right). Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box."YES! Nice work Amazon.
More info here
Video demo here
