On Wednesday July 9th, the Zebrano Restaurant in London is launching a new and innovative approach to pricing whereby every Wednesday, their entire menu is wiped clean of prices and the patrons are simply asked to pay what they feel the experience is worth. If the plan works, they're going to offer it on Mondays and Tuesdays as well.
I think this is a great concept and I hope it takes off. This is the type kick in the pants that the service industry needs. Tipping just doesn't cut it anymore as it has become an expected part of the transaction and has little value. What better motivation for establishments to make sure their customers enjoy themselves. At first glance, it may seem to some like a crazy idea but I think it can work. Heck, it recently paid off for Radiohead's latest album.
