July 02, 2008

MillerCoors Branding

MillerCoors is a new joint venture resulting from the recent merger of U.S. brewing giants SABMiller and Molson Coors that just officially launched. This new entity unites eight major U.S. breweries and over 30 brands including Coors, Coors Light, Miller Genuine Draft, Miller High Life, Miller Lite, Molson Canadian, Foster’s, Grolsch, Peroni, Pilsner Urquell, Killian’s Irish Red and Olde English. The new branding work was done brilliantly by the always clever creatives at Pentagram.

I especially love this little video they produced to launch it.