I read Friday that this was going to happen. The UK's first ever "truly" live 3 minute TV promo aired on Channel 4 at 8:10pm on May 29th. In about 3 mins. 20 secs., the 19 jumpers spelled out "HONDA" to help difficultly promote the new tag: "Difficult is worth doing”.
I like how they did the beauty shot of the car at the beginning, but my favourite part is the "Hello Mum" at the end.
More on the website.
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.