June 01, 2008

Live Honda Spot

I read Friday that this was going to happen. The UK's first ever "truly" live 3 minute TV promo aired on Channel 4 at 8:10pm on May 29th. In about 3 mins. 20 secs., the 19 jumpers spelled out "HONDA" to help difficultly promote the new tag: "Difficult is worth doing”.

I like how they did the beauty shot of the car at the beginning, but my favourite part is the "Hello Mum" at the end.

More on the website.