Brand Loyalty

Check out this interesting list of 2007's most customer loyal brands in the U.S. It's done by a private company called Brand Keys the so called "World Leader in Customer Loyalty and Engagement Metrics".

It's very surprising. Most noteably:

Athletic Footwear

1. New Balance
2. Adidas
3. Skechers
4. Air Jordan/Nike (tie)
5. Reebok
6. Fila Shoes

My guess would have been: Nike. Didn't realize Air Jordan as it's own brand was so big either.

Beer (Regular)

1. Coors
2. Sam Adams
3. Miller Genuine Draft
4. Budweiser
5. Corona/Michelob (tie)
6. Heineken
7. Beck's

Bud at #4! Wow!

Car Rental Company

1. Avis
2. Enterprise Rent-A-Car
3. Hertz
4. National Car Rental
5. Budget Rent A Car/Dollar Rent a Car (tie)
6. Alamo

See what happens when you "Try harder"?

Credit Card

1. Discover Card
2. Capital One
3. Visa
4. American Express
5. First USA
6. MasterCard

I would have thought: 1. Visa 2. MC and 3. Amex

Diapers

1. Playskool
2. Pampers
3. Huggies

Pampers & Huggies behind Playskool seems weird. Pampers was the only diaper good enough for my kids poop.

Quick-Serve Restaurant

1. Subway
2. McDonald's
3. Quiznos
4. Burger King
5. KFC
6. Wendy's
7. Hardee's
8. Jack in the Box/Taco Bell (Tie)
9. White Castle

I knew Subway had long since overtaken McD's but Quizno's ahead of BK? Wow. Those flatbread pizzas are pretty addictive.

Soft Drink (Regular)

1. Pepsi
2. Mountain Dew
3. Coca-Cola
4. 7-UP/Dr. Pepper (tie)

Mountain Dew ahead of Coke - who knew?

Search Engine

1. Google.com/Yahoo.com (tie)
2. Netscape.com
3. MSN.com
4. AOL.com
5. AltaVista.com/HotBot.com (tie)
6. Lycos.com
7. Excite.com
8. AskJeeves.com
9. NorthernLight.com

Would have thought Yahoo would be way behind Google at #2 and MSN & AOl ahead of Netscape.

Check out the full list: LINK It's also interesting to see the lists from previous years which is also there.