January 09, 2008

Brand Loyalty

Check out this interesting list of 2007's most customer loyal brands in the U.S. It's done by a private company called Brand Keys the so called "World Leader in Customer Loyalty and Engagement Metrics".

It's very surprising. Most noteably:

Athletic Footwear
  1. New Balance
  2. Adidas
  3. Skechers
  4. Air Jordan/Nike (tie)
  5. Reebok
  6. Fila Shoes
My guess would have been: Nike. Didn't realize Air Jordan as it's own brand was so big either.

Beer (Regular)
  1. Coors
  2. Sam Adams
  3. Miller Genuine Draft
  4. Budweiser
  5. Corona/Michelob (tie)
  6. Heineken
  7. Beck's
Bud at #4! Wow!

Car Rental Company
  1. Avis
  2. Enterprise Rent-A-Car
  3. Hertz
  4. National Car Rental
  5. Budget Rent A Car/Dollar Rent a Car (tie)
  6. Alamo
See what happens when you "Try harder"?

Credit Card
  1. Discover Card
  2. Capital One
  3. Visa
  4. American Express
  5. First USA
  6. MasterCard
I would have thought: 1. Visa 2. MC and 3. Amex

  1. Playskool
  2. Pampers
  3. Huggies
Pampers & Huggies behind Playskool seems weird. Pampers was the only diaper good enough for my kids poop.

Quick-Serve Restaurant
  1. Subway
  2. McDonald's
  3. Quiznos
  4. Burger King
  5. KFC
  6. Wendy's
  7. Hardee's
  8. Jack in the Box/Taco Bell (Tie)
  9. White Castle
I knew Subway had long since overtaken McD's but Quizno's ahead of BK? Wow. Those flatbread pizzas are pretty addictive.

Soft Drink (Regular)
  1. Pepsi
  2. Mountain Dew
  3. Coca-Cola
  4. 7-UP/Dr. Pepper (tie)
Mountain Dew ahead of Coke - who knew?

Search Engine
  1. Google.com/Yahoo.com (tie)
  2. Netscape.com
  3. MSN.com
  4. AOL.com
  5. AltaVista.com/HotBot.com (tie)
  6. Lycos.com
  7. Excite.com
  8. AskJeeves.com
  9. NorthernLight.com
Would have thought Yahoo would be way behind Google at #2 and MSN & AOl ahead of Netscape.

Check out the full list: LINK It's also interesting to see the lists from previous years which is also there.