Finally a follow up to the Sony balls spot that lives up to the hype.
The spot entitled "Play-doh" makes up for my disappointment in last year's "Paint" version which I felt was cool, had high production value, but looked like they were trying too hard to better the balls one and fell a little short (what the heck was up with that clown?). It just didn't have that emotive, "put-a-smile-on-your-face" quality of the original. The bunnies bring that back nicely.
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.