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April 06, 2007
Popped Art
Here's a great integrated campaign from Cossette (Montreal) for Mentos gum where the ads are made from the gum packs.
Make sure to also visit the neat
microsite
where you can create "pop art" of your own.
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Rich Gould
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.
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"There is no off position on the genius switch"
- David Letterman
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