April 06, 2007

Awkward Conversations

Rethink (Vancouver) has got to be the most consistently innovative agencies in Canada, if not anywhere.

In this brilliant campaign for Solo Mobile, ads for the new nationwide walkie-talkie phone service were placed at bus stops in major centres all across Canada (Vancouver, Calgary, Toronto, Montreal). Each ad has an interactive button and speaker which when pressed connects to other random bus stops in other cities.