Culture of Fear

In an effort to scare the crap out of people, the Red Cross in San Francisco has ran this "interesting" outdoor campaign where mobile billboards park next to city landmarks. If you stand in the right spot and line it up right, you can get a glimpse of what might happen if you don't send them a donation immediately.

(Copy reads: "What do we have to do to get your attention. Be prepared.")

See the original pics here.