January 16, 2007

Pimp my John

In an effort to make their brand more relevant to young people who spend way too much time on the crapper, Roto-Rooter is launching a sweepstakes later this month where you can win this "Ultimate Seat of Power"!

It's a dream throne! It comes complete with a flat screen HDTV, iPod and dock, TiVo, xBox 360, and DVD player. There's also a laptop, bullhorn (possibly to call for help...???), bike pedals (you know so your legs don't fall asleep), beer tap, and a fridge.

Contest launches January 24th. Stay tuned... This is the kind of thing we'll surely see a lot of on morning shows, and filler for slow news days. Great publicity stunt if it goes as they are likely hoping.