Melting Moms

Here's a very cool stunt/TV spot from CP+B for the Truth campaign. It consists of ice sculptures of pregnant women with plastic babies embedded in their bellies. The sculptures were placed on street corners which, throughout the day, melt away leaving only the babies laying all over the sidewalk. A sign next to the sculptures reads: "Over 30 million children lose their moms to tobacco every day." You can't argue the power being exposed to this must have.