December 07, 2006

Eggcellent idea

Here's a cool concept for Wilkinson Quattro Titanium in Belgium. Playing on the notion that eggshells are very smooth, masculine faces were printed on transparent stickers and then stuck to the eggs. A promotional brochure was also put in every carton. I just love great Razor ideas!

Also of note: 6 packs of eggs... very good idea.

(P.S. Sorry about the bad headline - I got lazy.)