May 13, 2006

Book of the Week

More great stuff from Europe...

To promote reading, a supermarket chain created a promotion called "book of the week." To catch the attention of shoppers, they placed classic books near grocery items that were somehow relevant to the book's content. Jack the Ripper and Meat, Moby Dick and Fish... etc. During the promotion books were 40% off. Simply idea... simple execution. Add this to my "wish I thought of that" file. Created by BBDO.