April 28, 2006
"As waterproof as a ducks back"
I love old ads like this one. Here's a great site that's loaded with them called the Ad*Access Project. The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. It concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II. The advertisements are from the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising, and Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library.
Worth a browse.