March 07, 2015

South African agency capitalizes brilliantly on #TheDress

South African agency: Ireland Davenport capitalizes brilliantly on #TheDress phenomenon in this domestic violence PSA for  The Salvation Army.

"Why is it so hard to see black and blue?" the headline reads. It goes on to say: "The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women."
Super smart.