On December 13 as part of their #WarmWishes campaign, Tim Hortons "knitted" an entire restaurant in Fort Frances, Ontario, which is known as one of the coldest cities in Canada.
Residents of the town were teased by red yard trailing all over town, on trees, fire hydrants and park benches leading them to the Tim Hortons that was adorned with a giant knit hat and scarf on the outside, and a completely knitted interior. Coffee was free all day!
This was a great follow up to their Dark campaign this past Summer where they painted an entire Tim Hortons store black to promote their new dark roast coffee.
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.