July 23, 2014

To all the cool Dads out there...

"When rules are broken, we are the enforcement.
When hearts are broken, we are the reinforcement."
Besides the product placement that's awkwardly crowbarred in at the end... this is a pretty awesome spot for dads. Perfectly conceived, cast, shot, written and executed. And so smart taking ownership of "dadhood" as a strategy.

Via: http://howtodad.ca