June 03, 2014
Mercedes and Mario team up... WHAT?
Interesting tie-in with Mercedes and Nintendo from Japan that corresponds to the upcoming release of Mario Kart 8 which will allow you the ability to download and drive the GLA in the game. It will be the first "real" car ever in Mario Kart, and the most unlikely tie-in, pairing up a brand for teens and college student with a brand for rich old guys.
Loving the badass real-life Mario.
Posted by Rich Gould