January 20, 2014

The making of the Jonathan Toews Canadian Tire Commercial

Sure this "We all play for Canada" commercial is pretty friggin cool. I was truly moved the first time I saw it.

But the "Making of" video is awesome...

Also, be sure to visit www.weallplayforcanada.ca and click on some of the people in the photo for heartwarming mini-documentaries on each them.

It is such cool campaign. Any hockey parent, coach or volunteer will appreciate how much this project must really mean to both the people in it and to Jonathan Toews himself.