July 11, 2013

Happy 100th Birthday Walter Landor

On 9 July 2013, my absolute branding and design idol, Walter Landor would have celebrated his 100th birthday. Often credited as one of the founding fathers of modern branding, designers owe as much to him as the animation world owes its own "Walt".

This video pays tribute to the inspiration he has provided to not only today's Landor team, but designers everywhere. Walter was a man who worked hard, played hard, and dreamed big with a passion for branding and his "restless inquisitiveness". In his own words, he was never satisfied and never felt that he had arrived.

Happy Birthday, Walter!

“No longer is the designer a handmaiden adding little niceties when budgets allow. He or she now is—and will increasingly be—an important part of the managerial team, right up there with the top executives, literally helping shape strategic policy.” 
 —Walter Landor