In the spirit of the new year and everyone resolving to make changes in their lives this time of year, here is one of my favourite ads from 2012 to help for some motivation. It is a follow up (if not companion) to "Just do it" from Nike. The writing is so well done and the overall spot is quite moving.
Happy New Year.
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.