Sobeys wants us all to know where our fish came from and the real people who helped bring it to us. This beautifully shot piece is something so unexpected from a grocery chain. It does such a nice job of making me feel better about a huge national chain when I'm constantly told that I need to think and shop more local.
The cool part is that in conjunction with these spots, Sobey's has created codes on their packaging where customers can trace info on where their fish were caught, how and who caught it. Very nice.
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.