July 19, 2012

Ikea's new "Living" Catalogue

Ikea recently tapped McCann NY to help reimagine the whole catalogue experience for today's digitally minded shoppers. This is the result.

One of the catalog's cool new features will be an accompanying visual recognition app that will bring its pages to life in the form of videos, designer stories and "x-ray” vision that peeks inside furniture.

Can't wait to see it.