At the Central Station of Warsaw, Poland, McDonalds (which is right next door), in cooperation with Polish State Railways, integrated menu items into the train schedule. The schedule not only shows train times, but also showed how many items from the menu you had time to eat depending on how long you have to wait for your train.
Great thinking from DDB Warsaw!
Side note:
I'm sure McD's paid a pretty penny for this. The conspiracy theorist in me wonders if they paid a little extra to ensure the trains were always a bit late. Hmmmmmmmm.......
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.