At the Central Station of Warsaw, Poland, McDonalds (which is right next door), in cooperation with Polish State Railways, integrated menu items into the train schedule. The schedule not only shows train times, but also showed how many items from the menu you had time to eat depending on how long you have to wait for your train.
Great thinking from DDB Warsaw!
I'm sure McD's paid a pretty penny for this. The conspiracy theorist in me wonders if they paid a little extra to ensure the trains were always a bit late. Hmmmmmmmm.......