Virgin Atlantic, in another cleverly devised stunt to get us all to talk about Virgin Atlantic and Richard Branson, is now serving drinks to first class passengers with Richard Branson ice cubes.
The cubes were designed so passengers could experience what it might be like to "have a drink with the billionaire entrepreneur". This way Branson can be with you on every flight "in spirit" (ba-dum-tsssssss)
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.