December 20, 2011

Not even superheroes are immune to breast cancer

A cool campaign from Mozambique for all comic book fans.

Nobody's immune to breast cancer. 
When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.

This has to be a campaign conceived by boys, but in fairness there are more girl comic book fans today than ever before. Nevertheless, it's getting attention which is always the ultimate goal.