Here is a great spot for Pro Infirmis called: "Get closer"
A wonderful spot with a great message. After you've found some tissues, and properly composed yourself, don't get too excited about the great concept...
There was a spot very similar to this several years ago. Except that one had a bit of an 'edgier' ending...
Not gonna accuse them of copying, but man, it had to at least been "inspired" by it.
What do you think?
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.