A Xerox ad with Michelin Man in the lead role.

Imagine pitching to Xerox, "Ok so we're gonna do this ad right. It's for Xerox. But we're gonna use the Michelin Man!" On paper, it sounds weird, I know... but I really like it when iconic brands team up like this.

I wonder if they plan on bringing in some other famous brand characters in future spots.

Here's several that are clearly for hire: