Via Marketing Mag:
"Toronto is encouraging its residents to have a summer fling with Montreal – and vice versa – in a new marketing program developed by Crispin Porter + Bogusky Canada.
Tourism Toronto and Tourisme Montreal have partnered on the “Cheating Wall” initiative, which consists of video screens located at high-profile locations in the two cities. Live until June 15, the screens let residents of each city to engage in live video chats and participate in a series of scheduled events including fashion and comedy shows."
Over the next few days there are activities scheduled - from charades to tai chi.
There's also a Facebook page for both cities. Pretty cool.
Here's a CBC audio interview on the whole thing...
