Absolutely LOVE the branding. Very smart.
There's a great write up on Under Consideration explaining the concept and how the monster can be tailored to align with any other brand.
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.