A while ago, Stephen and I were brainstorming for a campaign when we came up with the idea of an inflating billboard. After the initial excitement around the concept, we broke a cardinal creative rule and started to try and figure out the execution side of it. The idea was later dismissed.
Today I came across this campaign done by DDB in New Zealand that won a Cannes Lion last year. Argh!!!
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.