January 28, 2010

The Incredible Inflating billboard

A while ago, Stephen and I were brainstorming for a campaign when we came up with the idea of an inflating billboard. After the initial excitement around the concept, we broke a cardinal creative rule and started to try and figure out the execution side of it. The idea was later dismissed.

Today I came across this campaign done by DDB in New Zealand that won a Cannes Lion last year. Argh!!!