Razor Blog: GAP turns shopping on its head.

January 20, 2010

GAP turns shopping on its head.

Gap literally turned shopping on its head in Vancouver to help launch their new loyalty program called Sprize (A play on the word "surprise" I presume).

Agency: Cossette, Vancouver

Posted by Rich Gould

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Rich Gould: Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.

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January 20, 2010

GAP turns shopping on its head.

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