November 26, 2008

Give Glass

"Advertising industry veteran MiShawn Williams started GLASS, a non-profit trying to decrease use of plastic water bottles in favor of reusable ones. GLASS and Deutsch sent this bottle box to 100 people in ad world. Inside each package is a plastic bottle filled with the amount of oil it takes to produce one plastic bottle (the oil is fake, but still quite gross and the bottle in the mailer is reused). The package also contains an aluminum reusable bottle, the alternative, and a pamphlet outlining how you can stop providing plastic water bottles for your productions."

I agree, we need to stop supporting the bottled water industry. I propose the following tagline: "If you ain't got glass, you ain't got class. Catchy.

Via Creativity Online