I'm not sure if the glass is actually broken, or if this is completely a stunt. Either way, it's a really great idea. What better way to get people's attention than a busted window. I know I always look in when I see one.
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.