I'm not sure if the glass is actually broken, or if this is completely a stunt. Either way, it's a really great idea. What better way to get people's attention than a busted window. I know I always look in when I see one.
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.