In Burnaby BC, a company called Gear Drop offers a first of it's kind service where you can have your hockey gear professionally dried and "freshened up" then dropped back off at the rink in time for your next game. Their tagline says it all: "Gear Drop. Your solution for stink and storage".
To help promote the service these print ads were created: My favourite part is the TV spot. I have a kid in hockey and can TOTALLY relate to this. Warning : Don't press play if you have a weak stomach.
I wonder if they play this during the supper hour.
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.
