Found these at the Superstore last night. Had to snap a quick pic on my phone. I thought it was a brilliant name. They're not saying they're good for you, in fact they are essentially acknowledging that they are bad... just not AS bad. Or... as they put it "Sinfully Better".
Such a contrast from all the other "better-for-you" stuff out there. Although the packaging design could use some work (where's the appetite appeal?), I do really like the thinking behind the name.
