July 01, 2008

Extreme: Nail

I love this spot that Extreme Group did for the Workers' Comp Board of Nova Scotia. I was never a huge fan of the graphic blood and guts, shock value type ads that many agencies have done in the past with similar clients. This ads takes a new approach by giving the "inanimate objects very human traits" and thus giving us a whole new perspective on the problem.

Apparently the Cannes Judges liked it too. It just landed them a Film Lion at this year's awards.

Watch the spot here

Congratulations to our Atlantic Canadian colleagues for their big win (1st time for an Atlantic agency). Awesome work!

WCB Wesbite