July 28, 2008

"Buy this attitude"

Check out this great campaign from Spain called Compra esta actitud (Buy this attitude) on behalf of the Madrid City Council. They were created based on the "assumption that youth adopt ideals based on how they're presented". Inspired by classic (read: cliché) shampoo, perfume and even viral video type ads, these spots are designed to encourage people to save energy.

Here's the "Viral" type one which I quite enjoy:

Be sure to check out the other at their website: www.compraestaactitud.es

Another smart thing about these spots is that you get the message in any language.

Agency: Grey/Madrid
Via: Adgabber