June 11, 2008


"Pack less. Weigh less. Pay less."

An interesting concept for a campaign for Philadelphia Media Holdings designed to "test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens".

There's been lots of buzz around this and some controversy.

I know that this is all in fun, but if you think about it... could this actually be a good idea?

Agency: Gyro Worldwide