"Pack less. Weigh less. Pay less."
An interesting concept for a campaign for Philadelphia Media Holdings designed to "test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens".
There's been lots of buzz around this and some controversy.
I know that this is all in fun, but if you think about it... could this actually be a good idea?
Agency: Gyro Worldwide
