April 11, 2008

Seemed like a good idea at the time.

Advertiser: ampm convienence stores in Chicago

Agency: Ogilvy

The concept: Fill a bus shelter ad with real snacks and slowly remove them over 4 weeks until the tagline “Too much good stuff” is revealed.

The result: Munchies can be a powerful force. Area vandals shortened the campaign’s run to two days. Curiously, they didn’t seem to like the Doritos much.