March 10, 2008

Sweet Spot

What a great spot. Guaranteed to make you smile at least once during its course. For me it was the North Korean diplomat.

Lifesavers as halos... really smart.

By the way, yes that was a new LifeSavers logo in the spot. I'm not a huge fan of the logo itself... it has the neat use of negative space between the words, it feels more like a web 2.0 type logo and not "candy" enough. The packaging though is really good. They really stand out quite well and the giant candy image on the front is great. Here's the skinny...