LYRICS:
Your site design, the first thing people see.
It should be reflective of you and the industry.
Easy to look at, with a nice navigation,
When they can't find what they want, it causes frustration
A clear cause to action - to increase the temptation,
Use appealing graphics that create motivation,
You have animation? please use in moderation,
Cuz search engines can't index the information.
Display the logos of all associations.
Highlight your content; therefore that’s an obligation.
Create clean design; you can use some decoration,
But try to prevent any client hesitation.
Every page that they click should provide an explanation,
Should be easy to understand like having a conversation.
Create a site style you can use your imagination,
But make sure you use correct colour combinations.
Do some investigation, looks at other organizations,
But don’t duplicate or you might face a litigation.
You done? Congratulations start construction.
Move into production, please follow these instructions:
Your Photoshop functions, slice that design.
Do you layout with divs make sure there is a line.
Please don’t use tables even though they work fine,
When it come to indexing they give search engines a hard time.
Make it easy for spiders to crawl what you provide,
Removed font type, font colour and font size.
No background colours, keep your coding real neat,
And tag your look n' feel on a separate style sheet.
Better results with XML and CSS,
Now you making progress, a ‘lil closer to success,
Describe your doctype so the browser can relate.
Make sure you do it great or it won’t validate.
Check in all browsers, I do it directly.
Gotta make sure that it renders correctly.
Some use IE some others use Flock,
Some use AOL, I use Firefox
Title everything, including links and images,
Don’t use italics, use emphasis.
Don’t use bold, please use strong,
Cuz if you use bold that’s old and wrong.
You use CSS, your page should load quicker.
Your client's satisfied like they eating on a Snicker.
They stuck on your page like you made it with a sticker,
And then they convert now that the real kicker.
Make you a lil' richer, your site a lil' slicker,
Design and code right man I hope you get the picture.
What I'm telling you is true man it should be a Scripture,
If it's built right you’ll be the pick of the litter,
Everyone will wanna follow you like Twitter
Competition will get bitter,
You will shine like glitter,
If you tryna grow; your company will get bigger.
Design and code right man can you get with it?
Mo' flo' from Chuck, aka the Poetic Prophet, aka The SEO Rapper:
YouTube LINK
Peace.
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