March 25, 2008

Look into my eyes...

Hypnosis gets focus groups to focus.

Here's a great article from Brandweek about focus groups that use hypnosis to get true opinions of products rather than the tainted, often unreliable opinions that come from traditional ones.

I know people make purchase decisions based on tangible qualities, but there is a lot of stock to be placed on subconscious factors too. This is a perfect way to bring some of those deep, often hidden feelings to the surface.Very interesting.