This post highlights (pardon) a recent observation... There seems to be a trend lately in advertising where the use of Hitler has become all too common. I get all the reasons why they've used him, and I get that the image of Hitler has the power to immediately jar your attention or represent extreme evil, but why would anyone want their brand associated with him? (Especially in the case of the highlighter ad or worse still, the Mach 3 ad below). I think it's time to move on.
