There is a must-read article over at The Consumerist about 5 Things Your Customers Aren't Telling You.
- You don't need marketing, you need better products.
- Your customers aren't listening to you.
- Privacy is more important than you might think.
- Ignore customer feedback and complaints at your peril.
- Have you ever tried telling the truth?
Go to the original post (here) to read the whole thing with explanations of each.