January 16, 2008

Cut through™

It's official... Cut through™ is finally officially trademarked!

Back in March of 2006 we decided to take it upon ourselves to register our tagline/mission statement... First because we love it, believe in it, and use it to help dictate all that we do, and second because we wanted to go through the whole process of trademarking for the benefit of fully understanding and appreciating it. Finally, today the official papers came through in the mail, and the deal is done. Now (and for the next 15 years), we officially own those simple but powerful words - and that's pretty cool.